Services

We’re reverse cat burglars: Our job is to make you a hero without showing any evidence like we were even here.  We do that in one of three ways, planning, building and managing your social media interests.

Audience

We offer a tremendous amount of services, including a lot of current “must haves” in the social media world, but that isn’t necessarily true for everyone. One of the first questions we’ll ask you: What is the audience that you’re trying to reach? If your potential audience is made up of 50-60 year old CEOs, a managed Twitter account probably isn’t appropriate, but a targeted e-mail newsletter might be.

Branding

In the marketplace, there is nothing stronger than a product or a service that people ask for by name. If people demand to buy Coke, then the store has to carry it, or the people will go to a different retailer to buy it. Customers will pay a premium for a branded product or service. They go out of their way to buy it. They buy more, and they buy it more often. Customers recommend the brand to their friends and family, and they are fiercely loyal. We build that for you.

Development

We’ve got a bunch of zany, creative gurus on staff that are specialists in walking into a company cold, figuring out what they’re about and then building a great interface for you, either on the web or a social network.  Why?  because we like to keep it as simple as possible: we present you, in your best form.  It’s not creative writing, it’s writing creatively in ways you haven’t thought of before.    Incorporate that with a keen eye to making sure that your branding is continued along each new platform, and you’ve got Monkeys who have written Hamlet.  We’re the monkeys, your new network is Hamlet.

Best of all, most of our production staff is international, so the cost of employing Social Horsepower for a buildout will come in at about 30% of what a traditional marketing firm would charge you, and we usually get it done in twice the timetable too.

Managing

The voice from Field of Dreams was lying. Just because you build it, doesn’t mean that they’ll come. Now that you’ve got a beautiful page or pages, and you’ve established (with our help) what kind of Social Media plan you want to put in place, now comes the fun part – making the engine run.  You’ll need to have someone spend at least 1/2 hour a day managing each outlet, putting out new and original content to entice readers to become customers.

Don’t have that kind of time? Neither do a lot of people, which is why you see a lot of boring pages with a lot of reposted links – and you never go back a second time to those pages, do you?

We work as your ghost team to post and engage your followers, even grow the following organically to only pull in potential buyers.  We write blog posts, updates, tweets, and share other relavant industry information so your followers know that you’re a trusted resource to find information from.  People buy from their trusted resources. But you have to become one first.

There is a different level of involvement that each of our clientele wants us to assist them with, so each of the main categories of what we do has some flexibility to it.  Contact us to talk about the best options for you.